Marriott Hotel Essay Example | Topics and Well Written Essays - 2500 words

Marriott Hotel - Essay Example On travel and tourism competitive index for 2013, UK stands on the leading 5th rank among 140 countries (Blanke and Chiesa, 2013). All these provide opportunity to Marriott to continuously grow and expand in UK. . ECONOMICAL Recession in the UK economy had affected the purchasing power of people and it had a negative impact on the tourism industry as well. The recovery has started but customers are still on hold due to the inflationary pressures unemployment due to Euro zone crises (Ernst & Young, 2012). The Travel and Tourism index of 140 countries rank UK on 10th position for business environment while natural resources availability that is critical for this industry is immensely attractive and ranks on third place (Blanke and Chiesa, 2013). Hence, the revival of the economy holds attractive opportunity for Marriot. SOCIO-CULTURE The consumer behaviour is changing continuously and the trends are modifying all across the world. Human and cultural resources for the hospitality indust ry are in abundance in the UK and country ranks on sixth and third respectively on the competitive index for Travel and Tourism (Blanke and Chiesa, 2013). The tech-savvy element has taken dominant place in culture and hotel are steering strategies to adopt changes all across value chain (Ernst & Young, 2013). Marriot is consistently accounting this element of change in social trends such as Marriot took initiative and went digital on wine (Incentive Travel, 2013). TECHNOLOGICAL Technological advancement is at its peak everywhere. Conventional ways are converting in to digital ways. The online existence of the firms is now looking necessary (Mcindoe, 2013). Technological advancement has also affected the... Identifying the role of environment for the business, this report is aimed to analyse the impact business environment on the performance of the organisation. The environmental assessment explores the impact of political, economic, social, technological, environmental and legal factors in the business. For the last two decades the impact of technology has changed the structure of every industry either it is service industry or product industry. The technology is now considered as one of the basic driver of growth. Among various industries, hospitality industry has also received a great impact of technological advancement in the last decade. Nowadays, customer convenience and satisfaction is considered as a one of the most effective tool in the service industry to get the competitive advantage. Marriot always focused on adapting the emerging and latest trends to stay competitive in the market. Competitive strategies that are followed by Marriott and its rivals are highly similar and hence each one is trying to gain the edge by loyalty programs and other technological adoptions. All the competitors and Marriot is continuously making efforts to sustain its position in the market. The environmental analysis has conducted to understand the impact of internal and external forces on the organisation. Since, technological advancement has had a great impact on almost every business in the world and so hospitality industry is affected significantly. Therefore, efforts to employ technological advancements by Marriot to remain competitive have been discussed with insight recommendations. Some media sources are mentioned in the repo rt to analyse the evolving behavior of the organisation. In all that Marriot is competing successfully in UK hospitality industry. However, it needs to make a consistent research on understanding the changing consumer needs and preferences. It is worth mentioning that recovery in UK economy is creating the opportunity of business expansions. Marriott should focus on this phase and increase its marketing efforts to attract new customers initially in this phase.